“3 Suisses” and “Couture” are terms that one would have thought forever antagonists. However, since the vadistes began to collaborate with the upper echelons of fashion (Lacroix, Branquinho, Viktor & Rolf …), failure to provide a customized service – once reserved for sewing workshops – is not as improbable…
While some mail order companies are engluent in redundancy plans, others are trying to boost their internet affiliate to attract new customers at the heart of their virtual pages. Thus, the direct competitor of La Redoute decided to embark on a new adventure, risking to change the face of the French mail order. It thus offers women compose themselves their dresses, tops and skirts using a computer program allowing them to improvise designers a few clicks…
Indeed, it is now sufficient to connect to the site “premium” brand and choose successively the material, color and volume of its creation, to finally obtain a “unique” piece. Throughout the process, we can also judge the results of his travels designers with a docile mannequin window, so correct at any time possible aesthetic skid.
The concept of “bespoke correspondence” is long past in the Anglo-Saxon morals, the vadistes decided to put the best chance of his side taking advantage of the English experience: it is thus associated with Styleshake a young thriving British company specializing in this field.
Though for now only standard sizes are available at 3 Suisses Couture, the idea is to quickly offer a true personalization service, where it will be enough to get her measurements for the model created falls perfectly.
This relatively playful collage of play will then be born model each search, without ever managing to find it. It thus suffices to opt for cutting “strip” and skirt “flared wheel 1” to end up with a delicious baby doll that can shine as well in low boots strapped at a cocktail tramp round the streets in fringed boots under sweater, wool tights and maxi vest.
In other words, even if the 3 Suisses destined mainly their service “couture” to clients wishing to create an evening dress, young fashionistas will also find their happiness. Indeed, nothing is more in the wind than diverting chic attire by wearing in casual mode.
The question is whether the consumer will be confident enough to dare to pay between 47 and 87 euros a garment designed by him and not validated by a design office. For if we imagine the British keen on well to this kind of service, the concept has yet to prove itself in France. In addition, if one can easily compose a mignonette dress, it is quite another for tops and skirts that appear enough in their Sunday best, reflecting a very couture spirit “boss Burda”, far removed from the workshops of the street Cambon.
Still, a little detour on the side of 3 Suisses Couture can be instructive, if only to be aware of the 2009 new…
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