Fashion Affected by the Crisis

The impact of the economic crisis on the small world of fashion is not immediate. Indeed, while future fashion weeks seem already marked by recession, some luxury giants are already putting the wagon…

Not a day passes without one announces a restructuring plan or a change in economic strategy. No one is apparently spared the point that the fashion world (as we tend to believe indestructible and above all basely pecuniary consideration) is going to suffer from this historically disastrous conditions.

Destocking signs thus received unreleased batches lately, as the boxes of Rolex whose sales price will have nothing to do with those of the Rue de Rennes. For their part, the claws such as Sergio Rossi are being forced to close many stores. Italian designer should even permanently lowering curtains all its US stores in early 2009…

And that’s not all: the glamor glitzy parades will also have to make some concessions. On the other side of the Atlantic, the CFDA advocates and creators meet to present their collections in one place (in order to minimize the costs of organizing the fashion week), while others will imagine alternative shows – probably presented on video – cheaper than the traditional catwalk duo / champagne…

Moreover, while we are still in limbo as to the future conduct of the fashion weeks of February, some clear statements leave no doubt about the poor health of the environment: while Donna Karan is developing a campaign advertising without top models, many menswear collections – including Marni and Valentino – should be conspicuously absent, or be more sobrissimes…

Subsequent events may therefore be quite gloomy: the gift bags will surely be content with an egg Kinder, the after the shows could make tap water, while the girls will copy it – because of tight budget – the look grungy destroy Alice Dellal . However, as disorder that is shaping the future, we dare believe in the adaptation of the fashion universe capacity, which could transform the future constraints pretexts to innovate, surprise and continue to throb our existence…

 

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