The Swedish giant fan of masstige collaborations and mini prices for trendy pieces, just announced that it would address a new market in February: that of interior decoration…
The product quality is sometimes inadequate or that its stores do – by time – more like a shambles organized as a real area of sale does not alter the fact that H & M is able to place within the reach of all awards it the current trends in record time. This is thanks to its responsiveness and its almost infallible flair H & M has succeeded in establishing itself as the must-temple of shopping.
It is on this winning combination – namely “ultra priced fashion products soft” – the giant Hennes and Moritz has invested to develop a new growth industry: the linens. By February, the Swedish behemoth follow suit at Zara by offering a ready-to-wear for inside (from the bathrobe to cushion covers through the napkins) from its online sales site. It will therefore be possible to revamp his living space with the colors of M & M…
At the heart of bio concerns, this new line is heavily loaded with eco-friendly materials – such as organic cotton or bamboo fiber – while respecting the color codes and design of current trends (as is already the case for textiles and other accessories brand products).
In an economic climate where the mood is savings all round, we doubt that to acquire adornments bed up-to-date for less than 50 euros can be interesting, hence the success of this new line announced which will be launched during summer collections 2009. We just hope the quality will be at the rendezvous, because even if to curl up in a trendy print can have its charm, cosyness our bedding is not negotiable…
That said, to test the new version of low cost lifestyle reviewed by our dear H & M, we must expect that the concept is proven by the countries where the Swedish e-shop is accessible. Indeed, France is still not included in the list of countries with access to the online sale…
PRAGA H&M SALON
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