Japanese Mizuno Shoes

Japanese Mizuno brand, which celebrates its 110 years, embarks on tennis in France with a full range of shoes which will be available in stores beginning February 2016.Manufacturer of players such as Roberto Bautista-Agut (21st ATP) or Marcos Baghdatis (46th ATP), Mizuno, strong is his knowledge of running shoes, has the ambition to make a significant breakthrough on the market, especially with its Wave Exceed Tower model. Presentation.

Starting early February 2016, French tennis players will see the offer of tennis shoes in Internetdict.com. Indeed, the Japanese OEM multi-sports Mizuno will invest the national market with a new range of products. And as he did, including running and on other segments like golf in France, Mizuno has big ambitions in the Hexogone as explained Jérôme Bloch, his Marketing Manager, we met: “we are the 8th OEM world with CA $ 2 billion approximately and we are present in France since the beginning of the 1990s. We have a great knowledge in the manufacture of shoes, including Wave technology in running, and so adapted to tennis shoes. We will launch this new range of early February, first in about 50 stores, then let’s expand very quickly our referencing with the ambition to settle permanently in this growth market that seems”.

The Wave Tower Exceed as flagship model

The Japanese brand, which will celebrate 110 years this year, team already a number of very good players of the circuit such as Roberto Bautista-Agut (21st ATP), Marcos Bagdhatis (46th ATP, ex – finalist of the Open of Australia) or Albert Ramos (61st ATP), also good shoes and textiles. The flagship model of the range shoes is going to be the Wave Exceed tour, available as well in soles multi-surface version clay for men and women. Sold in retail price to 140 Euros, the Wave Tower (ED, being tested at Tennisleader) Exceed is very successful in terms of aesthetics, dressed all in blue (with white & yellow sole) and fine, and hits of outright by its lightness (350 Gr. for men model; 270 gr. for model women), making it one of the lightest models on the market already. This high-end, very airy, model is equipped with such technology Wave (ED, vague in English) to avoid excessive compression of the midsole, thus improving stability. It is a model intended above all for the good players that make the competition… or not. Another high-end model, the Intense Wave Tower 2, the main feature of which is the stability. The (joint) range is completed by products in intermediate prices, for regular players, with the series Wave Exceed SL which, meanwhile, will be marketed around 110 Euros, public price. Short players have more than spoilt for choice.

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