While bearing the Swedes are still titillated for hosting the creations of Rei Kawakubo, the headquarter of H & M has unveiled the creator flagship of their spring / summer 2009: Matthew Williamson.
Although masstige rarely manages to make us dream, this does not prevent us to monitor the procession of collaborations between designers and widely. The latest to have hit the headlines is another Alexander McQueen, who by drawing a collection for the US giant Target mixing more than ever genres. His capsule line will probably be released at the same time as that delivered by Matthew Williamson for H & M.
The former designer at Pucci says also enchanted by this adventure that will give everyone the opportunity to enter his world. It must be said that his pictorial sensibility, his love of miscegenation and bohemian glamor acuity may wreak havoc with consumers of H & M. Indeed, if man is less known than Karl Lagerfeld, less showman Viktor & Rolf and less iconic as Rei Kawakubo, it is nevertheless proved the darling of fashion editors and many stars.
In other words, if man is not of the media, her work is perhaps one of the most unifying H & M has ever hosted. Therefore, if the quality of materials and production are waiting for you, it may be that the album “Williamson for H & M” was a very good year …
This highlighting of the british designer grave indeed timely: free of Pucci, Matthew Williamson is currently developing its own brand and to offer a true international visibility. But being well acclaimed by H & M can only be rewarding and beneficial for Williamson. Who knows, maybe this it does open the address book for new buyers … Meanwhile, H & M commands respect: in spite of being the sixth masstige cooperation, the brand still manages and always arouse interest.
However, in Britain, Topshop is even more promising. Not content to offer exclusive lines of Kate Moss, the nerve center of British fashion is creating the event by always putting more in touch pure and mass market fashion. Indeed, recently producing the mini collection of a young graduate of the St. Martins School, Topshop takes a step ahead of all the prestigious collaborations the market ready-to-wear, offering the largest number the premiere of over fashion . Hopefully this will inspire more than one…
For now, lovons us in our T-shirt Comme des Garçons-won and dream the future Shops creators that could offer us great distribution…
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