McQ for Target

Filtrèrent last November when the first images of the capsule collection McQ / Target, the whole fashion world was stunned. Both presented looks did indeed feel their bad taste and ultra cheap product appearance. Fortunately, later unveiled today would tend to save the Sir Alexander McQueen…

For once, we thought we would not have to languish us before the masstige collaboration Target and that we would be happy to let the Americans rush on what we then thought was the final outcome of ineptitude ambient marketing madness. Must say that after having seen the first draft of that collection, we were totally disillusioned, convinced that the legendary Alexander McQueen sold his soul to the god dollar. However, the recent discovery of the complete lookbook McQ for Target tends to prove that the British designer has still kept a little bit of dedication.

Certainly, the first looks seem straight from a bad London thrift, T-shirts not shine nor by their graphics or through their cuts, and neon leggings frankly smack of déjà vu … But after we showed that it was capable of the worst (as in the famous ultra commercial crossings of the show fall / winter 2007), McQueen seems subsequently reconnect with reason, not offering stunning pieces but relatively attractive and quite stylish products to do not permanently alter its credibility.

Thus, the gray jacket perfecto is quite tempting and the biker vest leather very successful, while the trouser suit and mini dress draped need to be tried. Therefore, if Colette decides to shopper few parts, it might be interesting to take a detour towards the rue du Faubourg Saint Honoré, history may boost the image of one who knew we subjugate during his show naturalist last October…

In the end, this collection subdued – less catastrophic than expected, but not really transcendent – tends to point out the limitations of the system. Now a prestigious name is no longer assurance of creative quality, which ultimately could damage these tenors of fashion hungry popularity…

 

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