The Apple Watch is probably the high-tech novelty most anticipated of 2015. Presented for the first time last September, it marks the arrival of Apple in the war of connected watches. It is also the first real novelty since the death of Steve Jobs. This is an unprecedented event for Apple. And yet, the smartwatch of the apple brand is far from unanimous, especially after last night’s keynote that allowed to detail its features. In particular are pointed the lack of major innovation and the exorbitant price of limited edition collections..
No new to competition
For months, the Apple Watch shook its competitors, and even the Swiss watch industry could suffer its success story. But after his presentation last night by the big boss of the apple firm, Tim Cook, all this little world should be a bit reassured. The Apple Watch is anything but a revolution. Not only does it not add anything to existing models, it also creates polemics. In question, the exorbitant prices of its Edition collections, with their cases in yellow or pink gold 18 carats, which show from 11 000 to 18 000 euros according to sizes and bracelets. But rest assured, the entry-level aluminum Apple Watch Sport will be sold at a more reasonable price of 399 euros for the 38 mm version and 449 euros for the 42 mm version. The standard version, in steel, will be offered between 649 and 1,249 euros.
The Apple Watch can be used as LED mirror watches to control eg heart rate or measure physical efforts, says CentralLEDWatch. A classic feature already present on all competing models. Besides the fact that it is highly customizable (materials of the case and bracelet, case size…), it brings nothing new compared to the iPhone 6. It allows you to receive phone calls or emails via the iPhone. But as with Appe’s first smartphones, it will be able to count on a rich catalog of applications to convince customers. It will be possible to watch photos on Instagram, read Facebook messages, order a race on Uber, identify a song with Shazam, manage hotel reservations or airline tickets… Apple’s smart watch can also serve as a remote control for objects connected to the Internet, non-contact payment means, and has an application called “Digital Touch” to communicate directly from Apple Watch to Apple Watch. The latter will be used to send drawings, messages, and even share his heart rate.
A success announced
It would be unfair to say that the Apple Watch is a useless gadget. But we must admit that after months of waiting, we expected more from the apple brand. Objectively, it is disappointing more than anything else, especially when you take a look at the beautiful model smartwatch recently unveiled by Frédérique Constant or watch Pebble Time and screen operated electronic ink. The first is a real Swiss watch smartwatch, great luxury, and the second has the advantage of holding seven days without recharging. Indeed, the autonomy is also part of the big points of the Apple Watch, which would only hold 18 hours in normal use.
Nevertheless, the Apple Watch should make a box. And this is the strength of the Cupertino firm: to succeed where everybody broke their teeth. Because sales of connected watches are struggling to take off, specialists are already announcing records for the Apple model. Goldman Sachs predicted it would sell out $ 18.4 million in its first year of commercialization. And again, this is not the most optimistic study! If you want to get an idea by yourself, the Apple Watch will be marketed in France from April 24, with pre-orders starting on April 10th.
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