The Britain: Burberry Une Tradition in Design Innovation and Modernity

When Burberry started to create your new watch, they would not only launch a new model and yes to develop a piece with the same design principles and craftsmanship that gave rise to your admired tench coat. It is not by chance that the The Britain, although recently launched, already has the face of a classic and certainly will go down the list of desires of men (women also) who love watches with quality, finish and incomparable design.

The Britain Burberry Une Tradition in Design Innovation and Modernity

Besides, who admires good design has in this watch is a full plate, since the octagonal shape is round, from its steel case, brushed and polished, the dial, simple and vaulted, full of personality, closing with the transparent back of sapphire crystal, to the delight of those who, like me, like to see the operation of machinery, the result of the skilled craftsmanship that is not restricted only to the inner part, being applied also in details such as the strap in alligator leather, in the iconic color palette of the Burberry, for example

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The campaign, photographed by Mario Testino, with creative direction of Christopher Bayley, features the musician Rob Pryor, actress Gabriella Wilde and art dealer Harry Scrymgeour, all british, in black and white photos showing the appeal of temporal and versatility of The Britain.

See in the gallery below more photos of The Britain in its variations, automatic, power reserve, quartz, and chronograph, in addition to the images of the campaign:

Note: the clock has already been released worldwide, but in Brazil will initially be available only in stores Burberry the Shopping mall, JK and Iguatemi in São Paulo, SP, brazil.

Burberry has launched a hot site with the presentation of The Britain interactive way, it’s worth knowing.