The Importance of The Productions on The Catwalks of Fashion

At fashion shows, proposals that show us the designers are the most important thing, but that would be a good parade without a successful staging? The Interior Designer Sara Cortes It is one of the most prestigious decorating of gateway, and told us how has held his latest work: Andres Sarda parade in the latest edition of the Pasarela Cibeles.

Everything merges to transport the viewer into an imaginary world.

The designer of fashion shows has been working five seasons for Andres Sarda, the same for Pepe Botella at Bridal Fashion Week. Also four seasons for José Miró designing and producing the parade at Pasarela Cibeles and some works of design and production of decorations for campaigns of Tous, Cos, Oysho, Pepe Penalver, Vogue and Metal, as well as the production of stands in the Bread & Butter for firms like Chevignon, Oakwood, Wad Magazine for Napoleon, Rubber duck, Revolution and Jhayber

A work of more than two months of dedication that culminates at the same moment in which begins the parade, lights, music and the collection.

According to Sara: “This is possible thanks to a work process that involves a close relationship and communication with the customer, to carry out the setting in scene that best celebrates the collection. This is the main objective that is sought in each project and that is achieved by taking care of the smallest details, both in design and in the production, stage management and backstage”.

For the parade of Andres Sarda, the designer is immersed in the imaginary world of Latin American culture, its colors and the strength of their images. From this premise, Sara tells us that projected a runway only for this occasion, presided over by a portrait inspired by the figure of Frida Kahlo.

And this resulted in a gateway exuberant in color, flowers, animals and Mexican icons that are braided to accompany and wrap this world in elegant and at the same time bright, finishing in a Mexican clavera with a striking play of colours.

Is currently immersed in the parade of Pronovias to be held next month of may, which will come over 1700 guests.

See complete gallery» the importance of the productions on the catwalks of fashion (7 photos)

 

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